MLS is excited to announce the launch of their new and improved website. The site aims to make it easier than ever for customers to schedule service calls, browse products, buy toner and supplies, and learn more about the company’s value drivers (read: key factors that set them apart from the competition).
An Investment in the Future
“For the past two years, we’ve been laying the groundwork to really accelerate the growth of our company. We moved our entire warehouse to a more central location, built a solid team of printer technicians, customer service representatives and warehouse associates, increased our inventory, formed new relationships with vendors, and made a substantial investment to upgrade our online presence,” said Josh Brown, CEO of Midwest Laser Specialists, Inc.
Brown understands better than anyone how critical it is to have a responsive, mobile website. “Just look at what's happened to companies that were late to the game moving their businesses online. It’s a huge mistake that’s hard to recover from. We didn’t want to be in the same boat.”
That is why Brown made sure that most of their efforts were focused on optimizing the user experience when it came to designing and building the new site from scratch.
“Customers want to do everything with a few taps of their finger. Scheduling service and buying products needs to be easy, and it needs to be fast. If it’s not, users will simply move on to the next business listing that Google serves them,” said Brown.
A Family Affair
Lucky for Brown, it just so happens that his wife, Andrea, has worked in digital marketing for the last 12 years. When he asked her to come aboard, she was eager to get started on the project. “This is our family business, so obviously I’m invested in its success. I knew it would be quite an undertaking as the current site hadn’t been updated in years. Luckily, we were able to partner with one of the best digital design firms in the country. While every project has its hurdles, we are all really proud of the end product,” said Andrea, Director, Digital Content & Branding.
What’s Next for MLS?
The company is hoping to see an uptick in local sales and service calls post launch. As far as the future goes? Brown has his sights set on brand expansion. “In five years, I would love to see an MLS branch open in Milwaukee. I think there’s a lot of potential in the market for us there. Plus, it’s close enough that we can truly maintain control over our brand, which is and always will be focused on customer service.”